Jan van Dijk
Independent web analyst from Amsterdam
I started my IT journey as a system administrator at a small logistics company in 2012. One day, management asked me to “figure out why the website wasn’t bringing in customers” — and that’s when my passion for web analytics began.
Without formal training, I taught myself Google Analytics, behavioral metrics, and A/B testing. Colleagues joked that I could spot patterns where others only saw numbers.
In 2019, I quit my job to become a freelance consultant, helping small businesses understand their data and improve their conversion rates.
Why InstantUtils?
I built this site out of personal frustration. I got tired of hunting across dozens of websites just to find simple everyday tools — buried under ads, pop-ups, and sign-up forms.
So I decided to build what I wished existed: clean utilities that just work. No accounts, no tracking, no nonsense.
The principles
Free forever. No premium tiers, no paywalls. Ever.
Privacy first. Your data never leaves your browser. I don’t track you, and I never will.
Simple by design. Each tool does one thing well. No feature bloat.
Get in touch
I’m always happy to hear feedback or suggestions for new tools. Find me on LinkedIn or check out the tools I’ve built so far.
— Jan