How to Measure Marketing ROI (Even If You’re Not a Marketer)
A few years ago, a small e-commerce client asked me: “We’re spending €2,000 a month on ads. Is it working?” I couldn’t give them a...
Jan van Dijk · Apr 4, 2026
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A few years ago, a small e-commerce client asked me: “We’re spending €2,000 a month on ads. Is it working?” I couldn’t give them a...
Jan van Dijk · Apr 4, 2026
When Google announced it would phase out third-party cookies in Chrome, I got calls from three clients the same week asking what it meant for...
Jan van Dijk · Mar 31, 2026
If you’ve browsed the internet in the last few years, you’ve seen them — those pop-ups asking you to “accept cookies” before you can read...
Jan van Dijk · Mar 25, 2026
As a Dutch web analyst, GDPR is something I deal with every single day. When the regulation came into effect in 2018, it changed the...
Jan van Dijk · Mar 19, 2026
I remember the first time a client showed me their GA4 dashboard and asked, “so what does all this mean?” I froze. There were charts,...
Jan van Dijk · Mar 14, 2026
When I first started looking at analytics data, the difference between sessions vs users confused me for weeks. A single person can generate multiple sessions...
Jan van Dijk · Mar 8, 2026
Independent web analyst, Amsterdam
I got tired of hunting across dozens of websites for simple everyday tools — buried under ads, pop-ups, and sign-up forms. So I built what I wished existed: clean utilities that just work.
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