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Latest Articles

Guides on analytics, marketing, and web privacy

Cookie consent and privacy shield illustration on laptop
Cookies 7 min read

First-Party vs Third-Party Cookies Explained

When Google announced it would phase out third-party cookies in Chrome, I got calls from three clients the same week asking what it meant for...

Jan van Dijk Jan van Dijk · Mar 31, 2026
Woman interacting with cookie consent accept and reject banner
Compliance 7 min read

Cookie Consent Banners: What You Need to Know

If you’ve browsed the internet in the last few years, you’ve seen them — those pop-ups asking you to “accept cookies” before you can read...

Jan van Dijk Jan van Dijk · Mar 25, 2026
Hand pointing at Google Analytics dashboard on laptop
analytics-basics 7 min read

Understanding Sessions vs Users in Google Analytics

When I first started looking at analytics data, the difference between sessions vs users confused me for weeks. A single person can generate multiple sessions...

Jan van Dijk Jan van Dijk · Mar 8, 2026
Jan van Dijk

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Independent web analyst, Amsterdam

I got tired of hunting across dozens of websites for simple everyday tools — buried under ads, pop-ups, and sign-up forms. So I built what I wished existed: clean utilities that just work.

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Free tools that respect your privacy

No sign-up. No tracking. Everything runs in your browser.