Practical guides on web analytics, marketing metrics, and online privacy — written for beginners.
You check your Google Analytics report and see “Bounce Rate: 65%.” Is that good? Bad? Should you panic? Bounce rate is one of the most...
Jan van Dijk · Jan 13, 2026
You’ve spent time carefully adding UTM parameters to your campaign URL. Now it looks something like this: https://example.com/landing-page?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale_2024&utm_content=carousel_ad_v2 That’s 130+ characters of URL that looks...
Jan van Dijk · Jan 13, 2026
If you’ve ever wondered how marketers know exactly which email, social post, or ad brought visitors to their website, the answer is UTM parameters. These...
Jan van Dijk · Jan 13, 2026
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