First-Party vs Third-Party Cookies Explained
When Google announced it would phase out third-party cookies in Chrome, I got calls from three clients the same week…
Jan van Dijk · Mar 31, 2026
Web Analytics
Guides about web analytics, tracking, and metrics
Jan van Dijk · Mar 31, 2026
Cookie Consent Banners: What You Need to Know
If you’ve browsed the internet in the last few years, you’ve seen them — those pop-ups asking you to “accept…
Jan van Dijk · Mar 25, 2026
What Is GDPR and How It Affects Your Website Analytics
As a Dutch web analyst, GDPR is something I deal with every single day. When the regulation came into effect…
Jan van Dijk · Mar 19, 2026
How to Read a Google Analytics Report (Without Panicking)
I remember the first time a client showed me their GA4 dashboard and asked, “so what does all this mean?”…
Jan van Dijk · Mar 14, 2026
Understanding Sessions vs Users in Google Analytics
When I first started looking at analytics data, the difference between sessions vs users confused me for weeks. A single…
Jan van Dijk · Mar 8, 2026
A/B Testing Explained: How to Run Your First Experiment
A few years ago, one of my clients once changed their CTA button from green to orange — and saw…
Jan van Dijk · Mar 2, 2026
What Is Referral Traffic and Why It Matters
When I first helped a small business client analyze their traffic sources, they were puzzled by one line in their…
Jan van Dijk · Feb 24, 2026
Google Analytics 4 for Beginners: Your First Dashboard
Google Analytics 4 gives you a modern, event-based view of your website traffic. When I first switched from Universal Analytics…
Jan van Dijk · Feb 17, 2026
What Is a Conversion Funnel? A Beginner’s Guide
When I first started consulting for small e-commerce shops in Amsterdam, I kept hearing the same complaint: “We get plenty…
Jan van Dijk · Feb 10, 2026
What Is Bounce Rate? A Simple Guide for Beginners
You check your Google Analytics report and see “Bounce Rate: 65%.” Is that good? Bad? Should you panic? Bounce rate…
Jan van Dijk · Jan 13, 2026