Guides about web analytics, tracking, and metrics
You check your Google Analytics report and see “Bounce Rate: 65%.” Is that good? Bad? Should you panic? Bounce rate is one of the most misunderstood metrics in web analytics. It sounds simple — the percentage of visitors who “bounce”…
You’ve spent time carefully adding UTM parameters to your campaign URL. Now it looks something like this: https://example.com/landing-page?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale_2024&utm_content=carousel_ad_v2 That’s 130+ characters of URL that looks messy, takes up space in social posts, and might even scare users away from clicking.…
If you’ve ever wondered how marketers know exactly which email, social post, or ad brought visitors to their website, the answer is UTM parameters. These simple text codes added to URLs are one of the most powerful — and most…