analytics-basics Archives

analytics-basics 8 min read

I remember the first time a client showed me their GA4 dashboard and asked, “so what does all this mean?”…

Jan van Dijk · Mar 14, 2026

analytics-basics 7 min read

When I first started looking at analytics data, the difference between sessions vs users confused me for weeks. A single…

Jan van Dijk · Mar 8, 2026

analytics-basics 9 min read

Google Analytics 4 gives you a modern, event-based view of your website traffic. When I first switched from Universal Analytics…

Jan van Dijk · Feb 17, 2026

analytics-basics 5 min read

You check your Google Analytics report and see “Bounce Rate: 65%.” Is that good? Bad? Should you panic? Bounce rate…

Jan van Dijk · Jan 13, 2026

analytics-basics 7 min read

If you’ve ever wondered how marketers know exactly which email, social post, or ad brought visitors to their website, the…

Jan van Dijk · Jan 13, 2026