How to Measure Marketing ROI (Even If You’re Not a Marketer)
A few years ago, a small e-commerce client asked me: “We’re spending €2,000 a month on ads. Is it working?”…
Jan van Dijk · Apr 4, 2026
Campaign Tracking
Jan van Dijk · Apr 4, 2026
How to Shorten URLs Without Losing Tracking Data
You’ve spent time carefully adding UTM parameters to your campaign URL. Now it looks something like this: https://example.com/landing-page?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale_2024&utm_content=carousel_ad_v2 That’s 130+…
Jan van Dijk · Jan 13, 2026
What Are UTM Parameters? Complete Guide for Beginners
If you’ve ever wondered how marketers know exactly which email, social post, or ad brought visitors to their website, the…
Jan van Dijk · Jan 13, 2026