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analytics-basics 8 min read

I remember the first time a client showed me their GA4 dashboard and asked, “so what does all this mean?”…

Jan van Dijk · Mar 14, 2026

analytics-basics 9 min read

Google Analytics 4 gives you a modern, event-based view of your website traffic. When I first switched from Universal Analytics…

Jan van Dijk · Feb 17, 2026