How to Measure Marketing ROI (Even If You’re Not a Marketer)
A few years ago, a small e-commerce client asked me: “We’re spending €2,000 a month on ads. Is it working?”…
A few years ago, a small e-commerce client asked me: “We’re spending €2,000 a month on ads. Is it working?”…
A few years ago, one of my clients once changed their CTA button from green to orange — and saw…
When I first started consulting for small e-commerce shops in Amsterdam, I kept hearing the same complaint: “We get plenty…
If you’ve ever wondered how marketers know exactly which email, social post, or ad brought visitors to their website, the…