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GA4 7 min read

When I first helped a small business client analyze their traffic sources, they were puzzled by one line in their…

Jan van Dijk · Feb 24, 2026

analytics-basics 5 min read

You check your Google Analytics report and see “Bounce Rate: 65%.” Is that good? Bad? Should you panic? Bounce rate…

Jan van Dijk · Jan 13, 2026