Web Analytics Archives | Instantutils

Campaign Tracking 8 min read

A few years ago, a small e-commerce client asked me: “We’re spending €2,000 a month on ads. Is it working?”…

Jan van Dijk · Apr 4, 2026

Cookies 7 min read

When Google announced it would phase out third-party cookies in Chrome, I got calls from three clients the same week…

Jan van Dijk · Mar 31, 2026

Compliance 7 min read

If you’ve browsed the internet in the last few years, you’ve seen them — those pop-ups asking you to “accept…

Jan van Dijk · Mar 25, 2026

Compliance 8 min read

As a Dutch web analyst, GDPR is something I deal with every single day. When the regulation came into effect…

Jan van Dijk · Mar 19, 2026

analytics-basics 8 min read

I remember the first time a client showed me their GA4 dashboard and asked, “so what does all this mean?”…

Jan van Dijk · Mar 14, 2026

analytics-basics 7 min read

When I first started looking at analytics data, the difference between sessions vs users confused me for weeks. A single…

Jan van Dijk · Mar 8, 2026

A/B Testing 9 min read

A few years ago, one of my clients once changed their CTA button from green to orange — and saw…

Jan van Dijk · Mar 2, 2026

GA4 7 min read

When I first helped a small business client analyze their traffic sources, they were puzzled by one line in their…

Jan van Dijk · Feb 24, 2026

analytics-basics 9 min read

Google Analytics 4 gives you a modern, event-based view of your website traffic. When I first switched from Universal Analytics…

Jan van Dijk · Feb 17, 2026

Conversion Funnel 8 min read

When I first started consulting for small e-commerce shops in Amsterdam, I kept hearing the same complaint: “We get plenty…

Jan van Dijk · Feb 10, 2026