What Is Bounce Rate? A Simple Guide for Beginners
You check your Google Analytics report and see “Bounce Rate: 65%.” Is that good? Bad? Should you panic? Bounce rate…
Jan van Dijk · Jan 13, 2026
Web Analytics
Jan van Dijk · Jan 13, 2026
How to Shorten URLs Without Losing Tracking Data
You’ve spent time carefully adding UTM parameters to your campaign URL. Now it looks something like this: https://example.com/landing-page?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale_2024&utm_content=carousel_ad_v2 That’s 130+…
Jan van Dijk · Jan 13, 2026
What Are UTM Parameters? Complete Guide for Beginners
If you’ve ever wondered how marketers know exactly which email, social post, or ad brought visitors to their website, the…
Jan van Dijk · Jan 13, 2026